Heidi Zak Of Thirdlove

The brand now services an estimated 87 percent of women. With the company's Break the Mold initiative - a play on words, the company actually had to make their own unique molds to create those innovative half sizes - Zak wants to share the stories of female founders like herself and the accomplishment of ThirdLove's customers.
ThirdLove Co-Founders and Co-CEO's, Heidi Zak and David Spector have been recognized by Goldman Sachs GS, +1.00% as two of the 100 Most Intriguing Entrepreneurs of 2018” who were recently honored at the Builders + Innovators Summit held in Santa Barbara, California.



The company has come a long way from its original data collection system — asking women, via a Craigslist ad, to come to its San Francisco headquarters wearing their best bra and take a photo of their breasts with an app that could calculate their bust size.
Women can now size themselves accurately in the comfort and privacy of their own homes using the ThirdLove Bra Sizing App , in addition to a Fit Finder quiz facility on the company's website, while the company has also developed half-cup sizes for all cups from A to E.

That's something that really resonated with me, and when you think about how that applies to the company here, I think I also have expectations that people ask a lot of questions, own their own journey… And I think those are really important pieces of running a successful business as well.
Whether it's a fun, flirty date night top that inspires a fashion brand , a desperate search for an ideal nail salon , or shopping for the perfect wedding dress that launches a custom-designed gown company , female entrepreneurs are taking inspiration for everyday experiences.

Passionate about making great-fitting, comfortable and beautiful bras for all women. Spector said the company uses every digital channel they can to reach their customers, as well as some more traditional ad tactics like direct mail, TV, ThirdLove radio and billboards. The couple told the employees, many clad in their work uniform” — a grey t-shirt printed with ThirdLove — that the tremendous growth was because of their great service to customers of the online-only business.

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